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Empowered Entrepreneur: FitLife Productions

FitLife Productions


Whether working independently or as part of a team, video content is one of the most effective ways to communicate with existing and potential clients and is an excellent way to enhance knowledge (continuing education, anyone?). You can use video to advertise services, as well as create passive revenue streams, such as on-the-go workout solutions for clients who can’t always make it to a physical location. Fitness professionals learned firsthand how quickly work can shift when COVID-19 drastically disrupted the industry. Those who already had an online presence likely found the shock a little softer.

It may seem easy to post video content; however, creating an online video presence is not as simple as pressing “record” and then uploading a video. Both YouTube and Instagram, for example, require a specific approach, and shooting video properly and professionally can take a while to learn.

This episode of Empowered Entrepreneur features Jeven Dovey and Rachel Tonick Dovey, the husband and wife team behind FitLife Productions, which specializes in filming and producing content for fitness professionals. Jeven also runs a successful channel on YouTube, with more than 450,000 subscribers. Rachel then joins the conversation to provide insight into what it takes to develop successful video content for the fitness industry—from helping studios develop on-demand workouts to CEC videos. This episode will make you rethink how you can enhance your video strategy to optimize your fitness business.

Follow FitLife Productions on Instagram: @Fitlifeproductions

Visit the Jeven Dovey channel on YouTube or www.creatorfilmschool.com to learn how you too can create amazing and engaging YouTube content!




Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Pete McCall, MS

Pete McCall, MS, is the host of the All About Fitness podcast, and the author of Smarter Workouts: The Science of Exercise Made Simple as well as several articles and textbook chapters about exercise physiology. Pete holds a master’s degree in exercise science and has been educating fitness professionals since 2002. Currently, Pete lives in Carlsbad, California, where he is a consultant for Core Health & Fitness, Terra Core Fitness, 24 Hour Fitness and the American Council on Exercise, and a coach for the Coastal Dragons rugby club.

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