Career Path for Owners Managers Directors
Does the mere suggestion of writing a resumé send you into a nosedive? You are not alone! The gut-level fear of drafting resumés is so commonplace among professionals from every field that, as a resumé writer by profession, I’ve noticed that clients consider the experience as frightening and nerve-racking as speaking in public or undergoing extreme dental procedures. Is it possible to create a resumé without experiencing stress at the top of the Richter scale? The information below should help you quell your tremors.Read More
The best networking I do with trainers is at industry events or certification workshops. The settings are naturally conducive to meeting and discussing ideas with others in the field. With regard to branching out to other health professionals, I am quite lucky to have been a long-term patient of a top-notch local chiropractor. It is quite easy networking with him. In fact, my very first client was his wife!Read More
Reinvigorating your business requires that you examine where you are now and envision where you want to be in the future. In the June issue we discussed how to evaluate your personal needs and values and then integrate those into your current business vision. The next step requires that you mold your vision into a…Read More
Mainstream consumers are starting to embrace personal training, currently one of the leading growth trends in the fitness industry. Once considered within the reach only of celebrities and wealthy socialites, personal fitness trainer (PFT) services are now valued by more people, and more of them are willing to pay. Leading fitness centers throughout the U.S. have thriving personal training programs.Read More
We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”Read More
Has your schedule suddenly opened up? If you are a group exercise instructor, perhaps the number of classes you teach has been reduced; or, as a personal trainer, maybe you have lost a couple of clients who have moved away, gone on vacation or simply decided to exercise on their own. Now you find the hours of your day, once jam-packed with work, stretching endlessly before you.Read More
Petra Kolber, the 2001 IDEA Fitness Instructor of the Year, says the number-one question she gets from convention participants is “How do I become a presenter?” Taking your love of fitness to new levels by sharing your ideas as a presenter is a terrific way to gain recognition from your peers and stay motivated in your career. But getting to the international fitness stage takes more than passion and enthusiasm—it takes years of financial investment, perseverance, business smarts and savvy marketing.Read More
Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some programs.
These were the options offered on the questionnaire:
annual membership dues access all programs offered
annual membership dues plus separate fee for some classes or programs
pay for individual session/class or “package” of sessions or classesRead More
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow.
1. The things I am most passionate about are _______.
2. I am very knowledgeable on the topic(s) of _______ .
3. What really gets me excited is _______.
It’s the championship game and the competition is stiff. The coach has given his speech. It’s time to get on the field. Put on your game face!
Game face is a well-known expression in the sports arena, but it’s also applicable in the fitness profession. Consider this familiar scenario: It’s 8:00 pm. You’ve been working since 6:00 in the morning. This is your last client of the day. Are you ready to give your all?
You pride yourself on your dedication to helping clients maximize their health and fitness; but to continue helping clients, you need to stay engaged and enthusiastic about your work. How do you do this? Many people manage to stay fresh through change.
Is it time for you to make a radical or more subtle change in your career? Look at how other fitness professionals have shifted their careers: why they’ve changed, what they are doing now and how it’s benefited them.
Should I get a master’s degree? I strongly debated this question at the time with friends, colleagues and members of my advisory board. I had already developed a good personal training client base and was happy with how other areas of the business were going. Through my conversations with my board members and others, I looked at my long-term goals of writing textbooks, lecturing, teaching and making the occupation of personal training more professional.
I realized that to be recognized as a professional I would need to get a master’s degree.
Envision the following scenario: You’re in a crowded room full of fitness professionals. Business cards are flying out of pockets as if possessed. Handshakes occur at a rate that makes a NASCAR race look like a slow crawl. There is a constant hum from the sound of voices weaving together in a cheerful harmony.Read More
Just a few months ago, an 8-year-old boy had a 2-year-old bike collecting dust in the garage. His mother’s efforts to get the boy to ride were met with much resistance. So many other things came more easily for him; he simply was not eager to try this challenging activity. His mother was convinced his first wheels would be those on a car.
The boy became more frustrated every time his mother encouraged him to try riding. She too began to get apprehensive. If he fell, the mishap was of course all her fault.Read More
We have all heard the expression, “Hindsight is 20-20.” Today, looking back 16 years at the start of my personal training career, I can see clearly how everything worked out for me—though things might not have seemed so clear at the time! By sharing the wisdom I have gained, I may be able to spare…Read More
As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client. I will provide facilities and staff for effective exercise and lifestyle programs; ensure that staff maintains the education and experience necessary to appropriately train clients; uphold fair business practices and safety guidelines; and use truth, fairness and integrity to guide all my professional decisions and relationships.Read More
In an era when everything from sport utility vehicles to hamburgers comes “supersized,” the notion that less is more may seem terribly out-of-date. But when it comes to calories, eating fewer may very well turn out to be a prescription for a longer—and healthier—life. The topic of calorie restriction has gotten a lot of attention…Read More
As a personal trainer the only option you have to provide personalized service is to give one-on-one sessions, right? Many clients can’t afford that. You may decide to do small-group training, but what about clients who’d like to pay even less and still get personal service, or those who want the attention but don’t like…Read More
By updating your e-mail address with IDEA, you can choose the IDEA information that you receive instantaneously. For example, you can have IDEA Fit Tips, the newsletter that keeps you up to date on current fitness news and IDEA activities, e-mailed to you every month.Read More