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Tom Perkins

Tom Perkins is a business coach/advisor, radio host, speaker, author and certified personal trainer with more than 30 years in the fitness industry. Having owned six startups since 1990, Tom provides fitness businesses and professionals with the systems, tools and support they need to get to the next level and beyond. Tom is an ACE continuing education provider.

Article Archive

Public Speaking

August 27, 2008

Have you ever wondered why public speaking is considered one of the top ways to develop and nourish your fitness business? The answer is simple—an experienced, talented speaker can get exposure to multiple prospects at one time, which makes public speaking a highly effective method of converting prospects into clients. It’s a sound business policy…

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Basic Accounting Principles for Fitness Professionals

June 30, 2008

Accounting is an important part of any
business. It provides the financial snapshot we need in order to make informed
decisions regarding the current and future health and performance of our
business. If you expect your own fitness business to grow and flourish, you
will need to possess more than just a passing knowledge of accounting

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