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FREE Webinar Series: 2-Part Breast Cancer Exercise Series featuring Andrea LeonardWatch Now!

FREE Webinar Series: 2-Part Breast Cancer Exercise Series featuring Andrea Leonard Watch Now!

Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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Catching & Spreading a Serious Vibe

December 31, 2005

The vibe of the Big Apple is organic. The sidewalks hum with the whoosh of the subway underfoot; the air is a noisy conversation of rumbles, horns and sirens; and the streets are a feast of lights and odd sights for the eyes to consume, one blink at a time. The vibe hits you in the gut and radiates outward, an aura of energy leaving traces of vitality everywhere—a force that can’…

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Marketing Fitness to Baby Boomers

September 30, 2002

How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.

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