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Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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Article Archive

daily ginger consumption eases muscle pain

August 16, 2010

Ginger root has been used for centuries as a folk remedy for ailments ranging from colds to upset stomachs. To add to the root’s healing resumé, this month The Journal of Pain will unveil a study by researchers at the University of Georgia showing that daily ginger consumption also reduces muscle pain caused by exercise.

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dietary protein may reduce hip fractures in the elderly

August 16, 2010

A hip fracture can devastate the life of older adults and their families. Seniors lose their independence, suffer terrible pain and in many cases never regain their quality of life postinjury. However, some encouraging research has emerged that has the potential to lower the incidence of hip fractures in the elderly.

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Catching & Spreading a Serious Vibe

December 31, 2005

The vibe of the Big Apple is organic. The sidewalks hum with the whoosh of the subway underfoot; the air is a noisy conversation of rumbles, horns and sirens; and the streets are a feast of lights and odd sights for the eyes to consume, one blink at a time. The vibe hits you in the gut and radiates outward, an aura of energy leaving traces of vitality everywhere—a force that can’…

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The 2003 IDEA World Fitness & Personal Trainer Convention®

September 30, 2003

Disney’s California Adventure and the Magic Kingdom may have been just down the street, but the real fun was unfolding in the Anaheim Convention Center for an energized mix of global fitness professionals. With more than 3,000 personal fitness trainers (PFTs) and their health and fitness colleagues from 50 different countries learning, shopping, connecting and…

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A Blizzard of Learning

April 30, 2003

What a weekend to remember. Apparently, the 1,300 delegates, exhibitors, presenters, IDEA assistants and staff who attended the 2003 IDEA Personal Trainer International Summit® took its theme of “Putting Fitness First–Elevating the Fitness Priority” literally. Considering the snowy circumstances, the turnout might have lacked luster. Instead, PFTs from 14 countries traveled to Washington, D.C., and…

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Marketing Fitness to Baby Boomers

September 30, 2002

How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.

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