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Melissa Spraul



Article Archive

Maximize Your Online Presence to Reach Clients

September 20, 2012

You’re already an active blogger, and you’ve got hundreds of Facebook fans and Twitter™ followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic.

But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics.

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Taking Social Media Marketing to the Next Level

July 18, 2012

You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic.

But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics.

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Social Media Success: Measuring Your Return on Investment

May 1, 2012

While social media continues to grow as a marketing tool, people often struggle to find the most effective ways to use it to generate business. One question facing companies large and small is this: How do you measure social media success? Which data provide the most accurate and effective overview of your online presence? What tools can show whether you are getting the best return on your social media investment?

Identifying Your Metrics

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Social Media: Dos & Dont’s

April 26, 2012

While social media can be a great tool for promoting your company and building an enthusiastic client base, it’s important to have a strategy that gets results—and to avoid creating a social media mire. These simple dos and don’ts will point you in the right direction.

The DOs

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The Dos and Don’ts of Social Media

February 29, 2012

We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding customer service. There are also countless stories of social media coming back to haunt people, sometimes with disastrous results.

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Traditional Media and Social Media: Creating an Effective Communications Partnership

December 2, 2011

You’ve decided to take your business into the 21st century and dip your toe in the social media world. You’ve mapped out your objectives, identified your audiences and created the messages necessary for a strategic communications campaign. Now, how do you effectively use all of the tools at your disposal to implement a campaign that’s as effective as possible?

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Using Social Media Effectively: The Importance of Having a Plan

October 5, 2011

The growing prevalence of social media is having a tremendous influence on how we get our news, the way we communicate and our behavior as consumers. In the business world, the impacts of social media are just starting to be felt, but the recent economic downturn has definitely sparked growth in the use of it as a marketing tool.

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