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There is an urgent need for health education and interventions that encourage Americans to eat nutrient-dense whole foods and that steer them away from processed foods and supplements. Yet, encouraging our clients to eat whole foods is a challenge in today’s food environment, which is saturated with processed goods that resemble anything but real food.
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Fruit and vegetable consumption makes up a mere 8% of overall calorie intake in the average American diet, while processed-food consumption is at an all-time high (NFVA 2010). Americans consume 31% more processed foods than whole foods, and approximately 50% of Americans rely on vitamin and mineral supplements (Canning 2012; Bailey et al. 2011).
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