Lauren McAlister
Lauren is a nutritionist, fitness studio owner, and content marketer at Mindbody.Article Archive
Many fitness facilities are leading the way as they reopen. Hereâs how theyâre managing the capacity challenge post COVID-19.
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There are certain initiatives we can all takeâfrom marketing campaigns to online classesâto stay engaged with customers and continue to bring in potential clients even if they canât meet with us face-to-face. Coronavirus may have closed our doors, but it doesnât mean our businesses have to close. With the help of our fellow fitness businesses, weâve compiled a variety of ways to keep our members connected and revenue coming in.
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Automation is the key to efficiency and consistencyâespecially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you canâand shouldâautomate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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