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Joel Dresner

Joel Dresner has been diversely involved in the fitness world for about a decade, with a myriad of fitness certifications and a degree in Exercise Science from Hofstra University. Now he is pursuing the operations side of fitness, working as management for several high profile institutions. Learn more about him at joeldresner.com.

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Selling With Empathy

October 5, 2015

The days of the “hard sell” are over. Today’s customer is more likely to buy memberships and training packages when he is treated like a person and not a dollar sign. Using an empathetic approach is your ticket to a financially sound future.

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