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Jeffrey Bensky

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Making Promises You Can Keep

June 30, 2007

What kind of promises have you made lately?
I have three kids. When I want to make sure they know I will follow through on a request, I say, “Promise, promise.” The fitness and wellness industry has never been stronger, but it needs a few more professionals not only to stand up and say, “I promise, promise,” but also to deliver, deliver, on their pledges. …

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