Article Archive
Group fitness programmers face the same dilemma every new season: how to balance tried-and-true popular class formats with burgeoning trends to keep things fresh and dynamic. One goal is to retain current members as satisfied, repeat customers; the other goal is to attract new participants and build excitement. Both objectives are relevant to generating and sustaining business, and both demand equal attention. But other factors also come into play, such as available instructor talent; training/certification requirements; and potential investment in new equipment and license fees.
Read More