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How to Attract Deconditioned and Aging Populations

February 1, 2000

Q:“My goal this year really is to focus on teaching classes that attract deconditioned and aging populations. However, I am stuck on what to call such classes—how to strike that tricky balance between identifying my market and not alienating anyone. How much do deconditioned and 50-plus exercisers want to be separated and labeled? Also, how different should the exercise content be from the content of mainstream beginning and intermediate classes?”

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How to Attract Deconditioned and Aging Populations, Problem Solver

January 31, 2000

“My goal this year really is to focus on teaching classes that attract deconditioned and aging populations. However, I am stuck on what to call such classes—how to strike that tricky balance between identifying my market and not alienating anyone. How much do deconditioned and 50-plus exercisers want to be separated and labeled? Also, how different should the exercise content be from the content of mainstream beginning and intermediate classes?”

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IDEA/ASD Personal Training Survey: The Consumer Perspective

December 31, 1999

IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.

W

ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?

When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That’s wher…

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