Donna Meyer

Brands are part of our
daily existence and reflect society’s attitudes and
values. A trip to the local
shopping mall makes it fairly obvi-
ous that we live in a branded world.
Names like Kleenex, Levi’s and Starbucks alone create consumer
expectations with regard to image,
consistency and quality. We make product decisions based on recollection and satisfaction.
Most group exercise professionals are comfortable supporting brands.

I have a new boss. I don’t yet know exactly how he thinks or what he expects from me. Sound familiar? Even if the organizational structure at your facility has not changed recently, you may have wondered exactly how and what to communicate to your manager or boss.

Remember the last industry convention you attended?