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Derrick Wilburn

Derrick Wilburn, MBA, is founder of Wholly Fit Ministries, Colorado Dance Machine, Achieve Fitness Colorado Springs and a co-author of ÔÇ£The Success ExpressÔÇØ, a book series mapping a path for fitness professionals making the transition to successful entrepreneurs. He is also pioneering the Achieve Fitness USA Licensing Program, the nationÔÇÖs first mobile fitness training licensing system. Reach him at [email protected]

Article Archive

Create and Market a Client Brag Book

June 17, 2010

In the world of marketing, many devices and activities fall under the broad category of “promotions,” and not all are created equal. Samples, coupons, cash refund offers (rebates), price packs, loss leaders, patronage awards, free trials, POP (point of purchase) promotions and demonstrations are all promotional activities.

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Making Partnerships Happen

May 19, 2010

Few things in the world are more valuable for the fitness entrepreneur than a network of high-quality business partners. The saying “It’s not what you know, it’s whom you know” is especially true in today’s business world. Furthermore, the depth of your network’s network may be the most valuable asset of all.

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