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Cat Smiley



Article Archive

Boot Camp Business: Make It Thrive!

September 20, 2012

Running a successful company is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.

To secure success for your boot camp business in the long term, consider these strategies.

Have the Best Workout in Town

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Building a Successful and Sustainable Boot Camp Business

May 1, 2012

Running a successful business is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.

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Organizing Your Boot Camp Business Launch

March 6, 2012

Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research. I’m happy to say my company has turned six-figure annual sales and found hundreds of contented customers since its 2001 debut, in addition to creating an incredibly rewarding career for yours truly. But man, I wished someone had told me back then what I’m about to tell you now.

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Business Strategies for Boot Camp Owners: Getting Started

November 22, 2011

Boot camps offer an amazing opportunity to clients and trainers.
For clients, boot camps provide a playground of back-to-basics exercises, team spirit and camaraderie as they tap into their inner soldier and push their limits, both physically and mentally.

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