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Bruce Burke is Founder/President of Fitness Consultants Inc. D/B/A One on One in State College Pa. Bruce specializes in professional development, business consulting and project management. In addition to his responsibilities at One on One, Bruce is an investment advisor representative affiliated with SFC Asset Management, a partner in St. Joseph Institute, an addiction recovery center in Port Matilda, Pa. and a partner and co-developer of Aaron Plaza, LLC in State College, Pa. Contact Bruce at [email protected]Article Archive
We all understand the value of personal training, but there is no denying that too many consumers have had bad experiences or have developed misconceptions about what we do. Trainers fail; their businesses go bust. Why does it happen? How can it be avoided?
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For small businesses, supporting local charities is the right thing to do, and it is smart business. In addition to creating goodwill and nurturing your reputation in the community, a marketing benefit—such as increased brand awareness—can often result from your support.
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