Amanda VogelAmanda Vogel, MA, is a fitness professional and the owner of Active Voice, a writing, editing and consulting service for fitness professionals. She writes for IDEA, Health, Prevention, and Self, and has co-authored books on postnatal fitness and yoga. With a master's degree in human kinetics, Amanda has worked in the fitness industry for more than 15 years, including time spent as a program director and vice president for a chain of all-women clubs in Vancouver, British Columbia.
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One way to boost attendance, build excitement and promote a sense of community around your group exercise programming is to host special events. More and more group exercise directors are being tasked with designing, organizing and marketing these types of events at their facilities. This article will give you the tools you need to plan a successful special event from start to finish.
The first thing you need to do is determine the type of special event you want to hold. Here are four suggestions.Read More
Keep the following qualities in mind when evaluating instructors.
Cuing and Voice Projection: Does the instructor speak loudly and clearly? Is the
cuing well-timed with the music and movements?
Music: Can the instructor work with the beats and phrases?
Is the music played at a safe speed? Is it appropriate
for the group?
Technique: Does the instructor exhibit strong movements and
posture? Are the exercises demonstrated properly?
Safety: Are the movements safe? Does the instructor offer adequate safety tips?Read More
Introductions: 3 minutes
Recognition and highlights: 5 minutes
New procedures for stereo and microphone: 5 minutes
Recent schedule changes: 4 minutes
Valentine’s Day fundraiser: 6 minutes
Handling class latecomers: 20 minutes
Ways to increase customer service: 20 minutes
Questions, info sharing and prize drawing: 12 minutes
Choreography swap: 15 minutesResourcesRead More
If you’ve followed this column since January, you’ve read about how savvy managers increase efficiency and avoid burnout by establishing work-related boundaries for themselves and their stuff.
This final article in a series of five provides practical solutions for creating boundaries with three common categories of customers. When you skillfully reign in your most challenging and picky patrons, you boost productivity and strengthen customer ties. Here’s how to do it.Read More
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.Read More
As a writer of promotional material for fitness professionals, I was recently asked to consult on an advertisement for a chain of fitness clubs. The ad’s headline referred to shedding pounds, and below that was a photo of a super-slim woman—captured from midriff to mid-thigh—wearing only a bikini bottom and a tape measure around her waist.Read More
This article is based on a workshop I present with Isabelle Guay, the group exercise coordinator at FitCity for Women near Vancouver, British Columbia. We started this workshop to help instructors learn how to break down choreography. After conducting numerous staff evaluations, we realized that choreography-based workshops often focus on the final product—super-fun patterns—but not…Read More
Boosting Body Image in Your Classes
By Amanda E. Vogel, MA
ne role we have as fitness instructors is educating participants about health and fitness. But how much responsibility do we have for the way class participants perceive their own bodies? And what about the way they perceive our bodies? In fact, our influence is so strong that we have
an obligation to help participants–and our collea…Read More
Here is one example of a practice script and pertinent marketing points you may distribute to staff. Ask staff to practice with each other before they actually begin marketing to members.
Who?: Group Exercise Department, Contact Person
What?: Specialty Yoga Classes for Older Adults
Where?: Group Exercise Studio B
When?: Mondays and Wednesdays, 9:30 am to 10:30 am, beginning November. Preregistration begins August 15.Read More
By Amanda E. Vogel, MA
Indoor Cycling: Guidelines & Safety Suggestions
Editor’s note: This article is the second of a five-part series on guidelines and safety suggestions for various group fitness modalities. The genesis for these articles is you, the IDEA member. In our most recent readership survey, a whopping 100 percent of respondents said they wanted to see more space in IDEA publications d…