Alex McMillan
Alex McMillan was named the 2006 IDEA International Program Director of the Year and is the owner, president and co-founder of Northwest Personal Training and Fitness Education.Article Archive
In any company, relationship issues are bound to surface between staff members and clients—or among staff members themselves—at one time or another. Even service-oriented companies like the Ritz Carlton and Nordstrom sometimes have to deal with upset clients or disgruntled team members. But world-class organizations have a detailed plan for minimizing the risk of problems…
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Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Become a Dynamite Presenter
Develop your skills as an industry speaker and reap the benefits in new clients. One of the most effective ways to quickly gain exposure as a personal trainer is by presenting. Good speakers can expect to gain at least one to three new clients at every presentation they conduct. The problem is that for most…
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue…
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Cross-Promote to Grow Your Business
Partnering with local businesses expands your marketing reach.
spa. Every client who purchased 10 or more private training sessions received a complimentary facial or pedicure. This was a nice gift we could give to our clients. In return, the spa promoted our business and awarded a complimentary pe…
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Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Invest in Your People
With your staff, as with all investments, you have to put something in if you want something back. No matter what industry you’re in, the most important asset your business has is your people. This is especially true in the personal training industry. The strength of your organization–or your department–is dire…