Fitness Business Management
If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.
Virtual Training Assessments
Virtual personal training isn’t new, but the business aspect is growing, thanks to increased demand and improved technology across the board.
2021 IDEA World Virtual: United We THRIVED!
“United We Thrive” is more than a theme, it’s an internal mantra for IDEA and an intention we set over a year ago: To deliver against IDEA’s mandate at a time when our industry needed it the most.
BEING the Change as the Sea Changes
The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.
Boss Up and Inspire the World to Fitness®
For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.
Turn Your Passion Into a Thriving Fitness Career
The personal training industry is a rapidly growing field, which aims to serve the needs of a wide variety of the population. Fitness facilities can be a resource for individuals to expand their healthy behaviors and build a habit of fitness for a lifetime. Cultivating a culture of a healthy fitness lifestyle stems from having an NSCA-certified, well-educated personal trainer, who can ensure people are engaging in fitness behaviors and performing exercises safely and effectively. NSCA certifications equip professionals to educate, inform and inspire communities to lead active, healthy lifestyles.
What Is Meditation? Meditation is an approach to training the mind, similar to the way fitness is an approach to training the body. Someone with no knowledge of fitness tools and methods may think her lack of strength or endurance is inevitable; she may not see that it could change with consistent training and a…
10 Ways to Help Families Change
Families need you! A growing body of research makes it clear: Families provide a powerful force in supporting—or opposing—better health behaviors. Indeed, the authors of a state-of-the-art review in a prestigious cardiology journal call families “a linchpin for cardiovascular health promotion throughout the life course” (Vedanthan et al. 2016). Whether you work primarily with children,…
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
Pandemic Pause and Youth Athletics
The pandemic paused play time for thousands of budding athletes, and it took a toll.
Cooking Techniques and Tips That Deliver
With a little bit of knowledge about cooking techniques and tools that maximize nutrient retention, you’ll get more bang for your food buck.
Sample Class: Cardio, Core and Balance
This cardio, core and balance class incorporates lower-intensity unilateral balance and core moves in between cardio intervals.
Upgraded Movement Preparation
The warmup is an obvious time to prepare muscles and educate people about their bodies. Why not use this time for movement preparation?
Fitness and Health Motivation on the Rise
Fitness professionals can take advantage of a newly discovered health and fitness motivation as facilities begin reopening.
Takeout Food and Life Span
Researchers found that people who frequently ate takeout food or meals prepared outside their home increased their risk of early mortality.
Nitrates in Vegetables Help Build Muscle
While protein is the go-to nutrient for building strong muscles, new research suggests that nitrates in vegetables are important, too.
Unhealthy Eating Habits From the Pandemic
By probing into how the pandemic affected eating behaviors in young adults, investigators revealed links to six unhealthy eating habits.
HIIT Benefits Health
High-intensity interval training is popular among all ages. Beyond its convenience and efficacy, research shows HIIT benefits health, too.