Every now and then I run across a facility or two that still refers to group fitness or group exercise classes as, “Aerobics Classes”. With the growing trends in the fitness industry ( boot camps, HIT classes, and cross fit) becoming all the craze. Do you think that using the term, Aerobic hinders a group exercise program?
If we take the definition of ‘aerobic’ literally, we wouldn’t be teaching much. “Aerobic” activity is defined by the body meeting its need for oxygen, in which case, cooking classes, Spanish lessons, and a nice game of canasta would all qualify.
I believe we’ve reached a point that we should be naming what we teach in a way that describes what the client will experience. Everyone knows what ‘Step’ and ‘Spin’ refer to; appropriate naming helps to eliminate the fear of the unknown for potential clients.
Very interesting question! “Aerobics” may be too general a term. Using a specific term to define a class may give better results. For example, if I see an ad for a Zumba class, I know what that is as well as what I will be doing in a Step class, Spin class, Barre class, etc. If I see “aerobics,” I may think of old school aerobics. However, if I am looking for old school aerobics, then that is a good term. “Aerobics” may be somewhat dated, but that may not be a bad thing, depending on the market target.