Every now and then I run across a facility or two that still refers to group fitness or group exercise classes as, “Aerobics Classes”. With the growing trends in the fitness industry ( boot camps, HIT classes, and cross fit) becoming all the craze. Do you think that using the term, Aerobic hinders a group exercise program?
Very interesting question! “Aerobics” may be too general a term. Using a specific term to define a class may give better results. For example, if I see an ad for a Zumba class, I know what that is as well as what I will be doing in a Step class, Spin class, Barre class, etc. If I see “aerobics,” I may think of old school aerobics. However, if I am looking for old school aerobics, then that is a good term. “Aerobics” may be somewhat dated, but that may not be a bad thing, depending on the market target.