I am an independent fitness center owner with a small software company wholly focused on software for the gym industry. I have just released to the public the first version of Insight. Insight is a gym management system specifically designed to take the headache out of the day to day financial management of fitness centers!
You can get a free trial at: http://www.gyminsight.com/insight
Any feedback would be appreciated!
Thats great that you are developing software for the industry. I have done alot of web development in the past so here is my opinion. Like anything, others may have different things to say, so this is just my opinion.
Its too busy on the landing page, there is too much going on to really grasp what this is and why someone should use it. Like anything, you only have a few seconds to make a first impression so it must count.
Have you looked at other products web pages? The first page should grab them and say, you need this because………
There isnt a highly noticeable call to action button either, that is super important.