There is a luxury high rise a few blocks from my condo that opened about a year ago and I would love to offer PT to the residents since they have a nice new fitness center. I feel the best route is to go through the leasing office to see if I can put a flier and/or business cards in the gym and/or common area but want to make it appealing to them. Has anyone done this or have advice on how I can make it seem they’re getting something, too? My thought is that I would be showing people how to use the gym and get them in there more often but are there tangible things I can do, too? Thanks!
I agree with Louis. Contacting their leasing office is your best way in. Adding a wellness component to your proposal would be an excellent idea. Maybe you could start a newsletter targeting their residents as well as offering free classes/bootcamp for them. I would propose to their management to get paid directly by them, instead from the residents. Depending on the apartment complex they could offer your services as part of an amenity/incentive to their current and new residents. Also, once a month you could do a “lunch and learn” class free to all of the residents so they can learn new things about you, your services and fitness in general. You could also bring in other health and fitness professionals to help you with this component.
I hope this helps. With so many apartments in Chicago the potential for this type of services is excellent.