With all the new trendy workouts in the fitness industry do you think that loyalty still exists?
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Nawrocki Fitness is located in center city Philadelphia, owners and instructors Marlene & Ed have been in the industry together for 15 years, in the last two years the start of the barre method, spinning, body weight training etc has been popular. Even though these disciplines are prevalent in what we offer we have noticed a drop off in our attendance and clientele
If you are talking about loyalty on the part of the client to their trainer then I say YES! I think what tends to happen in the fitness industry or in smaller fitness facilities is that we try to offer too much “stuff”. As Anthony Carey told me once, “Drive your niche deep, NOT wide”. I couldn’t agree more with that little morsel of advice.