Nawrocki Fitness is located in center city Philadelphia, owners and instructors Marlene & Ed have been in the industry together for 15 years, in the last two years the start of the barre method, spinning, body weight training etc has been popular. Even though these disciplines are prevalent in what we offer we have noticed a drop off in our attendance and clientele
I think that loyalty is a relative word.
Who are we talking about here? Are we talking about loyalty to a facility? A trainer? A company? OR
Are we talking about loyalty to clientele?
The latter is more important. I think that the first priority of any business should be loyalty to customers. As professionals, we know that what’s popular isn’t always safe or effective. Fitness trends are here today, gone tomorrow. BUT the cold, hard reality is…
In order for any business to survive in the fitness industry, that business has to constantly change with the needs and wants of the customers. The best way to keep up is to educate yourself about what’s popular, understand it, and tweak it according to your knowledge and experience of safe, fun, and effective programming.
There should be no reason that a fitness trend that’s popular can’t be utilized in SOME way to appeal to those who buy into those trends.
It stands to reason that as long the satisfaction of your customers is the first priority, you’ll see your doors stay open for years and years as long as you are offering a service that people enjoy and want. Having been open for 15 years, Nawrocki Fitness surely understands that concept! =)
Does loyalty exist? YES, but no trainer or facility should ever make the mistake of thinking that their clients owe them something. Give loyalty, Get loyalty.
If you are talking about loyalty on the part of the client to their trainer then I say YES! I think what tends to happen in the fitness industry or in smaller fitness facilities is that we try to offer too much “stuff”. As Anthony Carey told me once, “Drive your niche deep, NOT wide”. I couldn’t agree more with that little morsel of advice.