This is a business of support and motivation. A big key to long term client success is accomplishment and trust. It’s like building a bank account.
So, asking clients to focus on the healthy deposits being made – exercise, food logs, healthy eating, positive attitudes, declarations – creates a feeling of success This “health” account is for the long term. The fitness coach can focus on the results – weight loss, strength gain, flexibility improvement. The client needs to trust that the correct guidance is being provided.