Last year the conference was Thursday through Saturday. For those who aren’t in the full time fitness industry, that is one more day to take off of work to attend. I wasn’t sure if it was a booking conflict or that many full time fitness pros use their Saturdays for their clients. It would make sense. Thank you for the information!
I was asking that very question when I attended the conference this year and was contemplating signing up for 2015. I was told that it was a booking conflict, and that those days were the best they could do.
Speaking only for myself, I have my clients during the week for the most part, and this schedule impacts me in the way that I am losing much more income through missed sessions than a conference on the weekend.