Louie – nice to know I am not alone in my frustration. Makes me a little less frustrated. And a little more hopeful I might actually get this network together some day.
I absolutely differentiate between conditioning and performance. That’s a whole other issue I think….don’t get me started.
My education is in Physical Therapy and I have a strong biomechanics background. But, that is not what I “specialize” in. Those to me are just tools to be even better at what I do specialize in. My niche is women 30-50 who are moms or have careers or both. They still want an awesome body, but, don’t know how to put themselves first. That is what I am great at. That is what I can serve the best at.
Do I use my education and skills with these people even though they are not injured. Absolutely. My women lose body fat faster than any other trainers around here. Why? Because I movement screen each and every person and use corrective exercise to make them move and function their very best. Moving properly has better metabolic after burn. They look better faster because all of their postural issues get cleaned up. They don’t get side lined from workouts due to injury. Consistency is key. All of education is part of that consistency.
Can I see other types of clients. Yep. I actually have a few that refuse to go anywhere else. I have a 78 year old hand ball player/golfer. Do I do a great job with him? Yes. Would someone else do better. Probably. Why? I have committed myself to being the very best at my niche. I am extremely passionate about it. Am I extremely passionate about the handball player? I care very much about him, but, I am not passionate about working with handball players or golfers.
I am very clear about my passion and who I can best serve. I just wish that I could find others in my area that weren’t afraid to differentiate themselves so that I could send them lots of clients that I don’t work with.