Definition of Specialize – devote oneself to an area of interest. You can’t devote yourself to both men and women. To devote is to be dedicated.
You may not be a jack of all trades trainer that I speak of. I don’t know.
If you have a niche or specialty I am not saying you can’t train outside of that. You certainly can’t be the best of the best if you are training lots of different types of clients for all different reasons.
Maybe IDEA needs to call it services instead of specialty. I feel like people are checking every box because they are afraid to exclude themselves.
I believe you can best service your clients and yourself if you honor what you are great at and don’t fear sending clients that you could be good at training to someone who would be great at training them. Trainers are a dime a dozen. If you want to set yourself apart and work in this field with passion for a long time, you will burn yourself out training whoever seems like they might be fun to train.
I believe you should strive to become the very best at the specific thing that you do. I find that the majority of trainers (at least in my area) fear niches because they won’t fill their time. That is the exact mindset that will keep your schedule from being the way that you want it.
As far as the man/woman training goes. If your niche is injuries…of course you wouldn’t call men or women a specialty. Unless you really had a paired down niche like women’s knee injuries or something like that. If you specialize in women does it mean you can’t train a man sometimes….NO. Just don’t call them both your “specialty”. You can’t be the best at both. Training men is a completely different then women. Mentally and physically. I am one who believes that women can bulk up though too, so that may be another debate.
If you want your biz to soar – niche. Refer clients out that you are not 100% passionate about. Then you know exactly who your peeps are and major leverage.
If your dog (labrador retriever) needs medical care who would you rather have treat him….. Vet A who sees only labs. Vet B who sees all kinds of dogs or Vet C who Sees large animals but treats a dog here and there.