Which do you think is more effective: session packages or training programs?
I think that clients understand and can identify better with “training sessions.” This gives them a quantifiable thing and seems to be more concrete to them than a “training program” which we as trainers may completely understand but may seem very amorphous to lay people. It’s probably more of an “educating your clients thing” but, in trying to define your work with a client in terms of a program you may have some initial resistance because the client doesn’t (or may not) have a clear idea of what that means to them in terms of their financial and time commitment.
In my practice, I use BOTH of these concepts, but a lot of which I use with a specific group or individual depends upon their goal(s) and time commitment.
LaRue, CSCS
www.lecfitness.com
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