This is a great group of answers! My most successful marketing avenue is offering training and classes at apartment complexes. Especially those that do not have fitness centers as apartment managers are always looking for added amenities to offer their residents and prospects. I offer both free or paid class, and seminars. I also offer discounted personal training to new residents. By offering my services at apartment communities that have higher price points I know that these individuals can afford my services and this result in higher retention rates. I hope this works for you! It has done wonders for my business.