What is the best way to market an at-home personal training business?
AAARG…lol I just typed a response to this but it deleted it, so here goes again.
You need to make it knows that you are training and elevate yourself as a professional in the industry. You can do this by marketing on TV, Radio, Website, Newsletters, Fitness Column in the News Paper, Articles for Fitness publications, develop a mailing list to market to, and most of all tell everybody you meet about your business…be shameless it doesn’t work any other way.
Make the following two books your best friend:
http://www.amazon.com/Developing-Successful-Sport-Marketing-Plans/dp/188…
http://www.amazon.com/Business-Fitness-Understanding-Financial-Owning/dp…
Anything by Thomas Plummer is going to set you ahead of the curve.
Look up these two guys on Facebook:
http://www.facebook.com/photo.php?fbid=268340663184739&set=a.102330979785709.5258.100000264235706&type=1&theater#!/FitnessMarketing
http://www.facebook.com/bigchrismccombs?sk=app_190322544333196#!/bigchrismccombs?sk=wall
These two guys give enough free marketing stuff away to set you up for starters then look more into what they have to offer, but check out the free stuff first. It is top notch marketing advise.
Once you check all that out you should be looking for a bigger space to train your clients in lol.