Where do studio owners go to get good prices and service when purchasing equipment, such as a cable cross or elliptical?

I just outfitted my studio with benches and weights from Elivate Fitness (Michael 800-537-5512 x 5128 was beyond helpful) and cardio equipment from Spirit Fitness Direct (Melissa 870-935-1107 x 617 was great too). It was all delivered over the weekend and my husband put it all together. Really nice products at even nicer prices. When you check out Elivate, make sure you have an account set up as a business for the discounted prices.
Hope this helps!
Michelle