Starting a gym it’s no different than starting any other business. Having a solid business plan is a must! One more thing to consider (I know you want only one thing to name here, but it’s impossible when starting a business) is to do some research of your competition and determine if there is really a need for a new gym. Gyms today pop-up like Starbucks coffee shops and this is not good news for those who are looking to open one (market saturation). I don’t own a gym, but these two factors are the ones I would consider first.
I don’t have a gym either but I’m with Harris on this – a solid business plan is critical. The first thing you want to find out is whether or not there’s a market for your services. Do your research first – competition, population age, etc. Good luck Ron.
Adding to the business plan recommendations, have a unique, compelling reason for being. What does your gym offer and why is it different than the other guys down the street. Weave this simple positioning consistently across all your touchpoints.
I have an MBA, worked in marketing and market research for over 7 years and just launched my own training business. If you need help with the business plan, I offer consulting and would welcome the opportunity to help you jumpstart your business. [email protected].