I agree with Sue. People don’t not necessary chose a class or a trainer based on education or expertise, but they tend to go with the flow (which it can lead to dangerous waters). I’m also a big fan of regulating this industry in order to isolate all those who come in for opportunistic reasons and don’t necessary have the credentials to teach.
Also by talking to other trainers we all agree that there are so many trainers and gyms who are using daily deals to offer cheap classes. I understand that this type of marketing can help someone who starts a new business or tries to attract people to a new class, but the problem here is that all of the ones I see are repeats. They keep running these deals over and over again because somehow they are not able to keep the people they get in the first time, so they keep using this method as a way of income. By the way, the income from these deals is very low comparing to how much they actually offer their classes ( they probably take in only a quarter if not less form what they could actually make). By doing this, they kill everyone else who is in this business to make a living and make money. People will always go for the best/cheapest deal they can find which makes them unreliable and not loyal. Most of the times people get what they paid for.