I don’t think “health coach” at this time has more clout than “wellness coach” in the market place at this time. It’s easy to become a Health Coach for at least one multi-level marketing company that sells prepackaged meal replacements, just buy the starter kit. And on the other hand there are people who go through an extensive educational process.
I understand what you are saying. The word “wellness” is a hot word in fitness, yet very generic. I think it confuses the public as to what that means. I am certified through AFPA as a “Nutritionist & Wellness Coach”, but I wasn’t sure if a “Health Coach” held more weight or not. Trying to get into the medical or corporate field.
I see that IDEA has an article listed on Health Coaching which I want to read, hoping it will clarify things for me. I don’t want to use my time and resources to take the “Health Coach” cert if it is the same as my AFPA cert which I mentioned before.
I know that people signed up to sell Beachbody.com workout DVDs and their powdered “healthy shake” are also calling themselves Wellness Coaches and Health Coaches just on the basis that they are selling fitness dvds and sometimes lead “challenge groups”. They most often have no fitness or health background or knowledge (except that they’ve worked out to a couple of the dvds themselves) just trying to sell people on drinking the Shakeology and buying the newest DVD that comes out and recruiting new “coaches” under them. People who sell herbalife call themselves “wellness coaches” too I believe.
I’m all for anyone that wants to help others get healthy, but I know it is confusing when someone is looking for fitness and nutrition help and these “wellness coaches” are telling them to drink their shake or buy a dvd is the solution to all their fitness problems.
Thanks. I just noticed it and have printed it out. Didn’t get a chance to read it yet. I am certified through AFPA as a “Nutritionist & a Wellness Coach”, but I didn’t know if I should take a “Health Coach” cert or not, if it was more acceptable to the medical and/or corporate field (which is the area that I want to be in).
We just published a great article on health coaching in our July-August issue that should answer your questions: http://www.ideafit.com/fitness-library/health-coaching-the-new-fitness-c….