Suggestions to market yourself as a relatively new fitness professional over 50 include:
1. Check with your local YMCA to see about teaching one or two classes a week. Great way to meet others and develop a following.
2. If you have classes you are teaching, Craigs List is a free way to advertise in your immediate & surrounding areas.
3. Offer free intro classes to your local churches and suggest a class in the church (or at your normal location).
I hope these ideas help!
Market what you are good at and why you are good at it. While being attractive or young may give an advantage initially, skills and abilities will be the most important attributes in the long run.
Education is the only way to acquire more skills and abilities. I know that in my area, there is literally no one else with my skill set. No one can deliver the services that I can. It took time for people who need my services to see my ads or hear about what I provide. But once I was established and built a history of providing unmatched services, most of my business came to me by word of mouth.
I am as busy as I want to be. My workload cycles a bit, but I market/advertise my business just enough to keep my numbers where I want them. If things slow down more than expected, I would do more marketing in response.
I see it has been a while since you originally posted your question on Idea Fit. I hope all is going well and that you are finding your niche out there!
I wanted to refer you to GroupFitLive.com. Group Fit Live is a site geared towards certified trainers looking to expand their reach as well as offer an additional service to their existing clients. The site allows you to record video of classes and sessions and upload them to the site for users to view!
Hope to hear from you! Happy Training!