You must look at your current market in the area and relate it to your current personal and professional strengths. If you are just starting out in the health and fitness industry you may not have the skills in programming and assessing clients. You could therefore look at low demand clients, such as mature adults (gentle exercise-assisted living facilities) or you feel comfortable running a post baby mothers group (pram pusher groups). Children could be another area of interest after school group activities and holiday fitness groups – game play based. Continual learning during the year (group instructor, sports nutrition, strength stretch, sports coaching) will give you a greater scope of clients. Acknowledge your strengths and work from there, at the end of the day you may have the best ad campaign but if you fail to deliver you lose that “word of mouth” referral that is so important to all health professionals.