What’s the best way to market myself as a relatively new fitness professional who’s over 50?
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Actually, Sharon, I think you have a great opportunity to market to ‘boomers’ in your area; many 40+ individuals prefer not to work with a younger trainer, because the trainer is less likely to be able to relate to any age-related health issues. My first recommendation is to decide whom, specifically, you want to work with, then seek out ways to connect with them where they are. For example, if your target market is professional women between the ages of 45 and 50, you could seek out local ‘wobusiness’ssiness’ organizations, and offer a lunch seminar or short group exercise sampling. The more specific you are with your target market, the easier it will be to find them and let them know about how you can help them!
Best of luck,
Andrew