Market what you are good at and why you are good at it. While being attractive or young may give an advantage initially, skills and abilities will be the most important attributes in the long run.
Education is the only way to acquire more skills and abilities. I know that in my area, there is literally no one else with my skill set. No one can deliver the services that I can. It took time for people who need my services to see my ads or hear about what I provide. But once I was established and built a history of providing unmatched services, most of my business came to me by word of mouth.
I am as busy as I want to be. My workload cycles a bit, but I market/advertise my business just enough to keep my numbers where I want them. If things slow down more than expected, I would do more marketing in response.
I see it has been a while since you originally posted your question on Idea Fit. I hope all is going well and that you are finding your niche out there!
I wanted to refer you to GroupFitLive.com. Group Fit Live is a site geared towards certified trainers looking to expand their reach as well as offer an additional service to their existing clients. The site allows you to record video of classes and sessions and upload them to the site for users to view!
Hope to hear from you! Happy Training!
Here are few ways to market yourself:
-Visit senior independent/assisted living centers (if you want to work with seniors)
-Donate some of your services at a fundraising event
-Connect with as many doctors, chiropractors and other health professionals around the area you wish to operate
-Give free sessions to members at the gym you work at
-Acquire more certifications if you have the ability to do so in order to upgrade your services and profile
-Stay active through the IDEA fitness connect so potential clients can find you
I hope this helps.
Sharon, I’d like to really encourage you to earn your American Council on Exercise personal trainer credential.
With this credential you can become an AARP Trainer. This is an exclusive arrangement through ACE and AARP. I’ve personally benefited from this arrangement.
The above suggestions are great, however, as an ACE Certified Professional you get to build a pubilc profile on the ACE website as well as this site. Your credentials are verifiable on the ACE website as well as on Idea Fitness Connect! What’s more your profiles will be working for you 24-7.
You can do this! Never forget…at the moment baby boomers are the market drivers!!
All the best!