I have a booth at a wellness expo in a few weeks and am looking for ways to make it more inviting. What do you usually bring with you, activities to engage, prizes?? Also, if you have any swag suggestions that have gone over well, I’d love to hear those as well. It’s an expo geared towards pregnant and new moms (I do mostly pre/post natal fitness and rehab), just in case that helps. I will also be focusing on my online program and personal training services. Thank you!
You may not have time to change/do much preparing, but here are some of the things that I do at expos/health fairs.
I have two video displays. One is a slide show that is on a loop. There are about 100 pictures on the loop of classes, exercises, some slides of motivaitional words, etc. That is to draw attention to the booth as it changes a lot and there are lighter and darker moments that create the illusion of movement.
The second is a video that people coming up the booth can watch while I am talking to someone else. I have a few sets of headphones, so there isn’t a noise issue and three people can hear the sound at the same time. The video is tailored to what I am promoting at the expo/fair. I have four different ones (athletics, general fitness, CEC promotion, and a neurologic/TBI/Parkinson’s population video) that I am using currently. I have done a few re-edits on them as I see things I want to change from time to time.
Depending on what I am promoting, I bring various screening tools and promotional information (brochures, cards, questionairres, etc.)
I do a raffle type give away as well. I try to always give away a gadget, like tubing or a fit ball. Something that is useful and not too expensive, but not cheap either. The people fill out a card to be drawn at the end of the expo. They don’t need to be present. I will ship the prize to the winner. The cards have email, phone, name, age, and interests on them. It says that you can’t win the prize if I can’t get a hold of you to get a mailing address. If there is a PA system at the expo, I have the MC announce that the drawing is about to happen and anyone wanting to enter should come to my booth. The winner is also called out over it by the MC. If there isn’t a PA, I just draw the card. I use the other cards to send one email to promote my business. That email includes a statement that if they want to receive more emails from us, they need to reply to that email. I don’t send a second email without interest.
There are few more things, but those are the ones that I do every time.