Fat Loss!! But I totally agree with the other Fitness Pros, most people/clients don’t care about “fat loss”, but can tie into “weight-loss” and what it means to them.
I always try to educate both clients and non-clients alike on the importance of decreasing our bodyfat and not to put all their emotions on what the scale says as it’s just a number.
Although it does work (when they’re with me), they often feel the need to weigh themselves several times a week as validation of their success and/or failures.
Without a doubt it’s fat loss that is more important in my opinion. Body fat is more closely tied to health issues than the raw number of pounds you weigh. It’s always an interesting question that I pose to my clients when they come to me with a goal of “losing weight!” I wrote about this issue in an article “Pounds versus Inches” that appeared in a few publications (e.g. Tennis Life Magazine, Women’s Basketball Magazine). If anyone is interested in a free copy, just send me a quick email.
Fat loss. Regardless of our clients goal, fat loss precedes all there is in the next “page”. Both ways, there could be fat loss that would lead to losing extra weight, by not concentrating on heavy weight lifting such as body weight exercises; and losing body fat by converting it to lean muscle mass and not losing weight by heavy weight lifting. Both, would lead to more endurance and overall strength, prevention of cardiovascular and endocrine system illnesses.