Awesome answer, Julie! I think the three words you chose (entertainment, empowerment, & education) just about perfectly sum up what an alluring Facebook page looks like to me.
In the end, it all comes down to the level of value the page presents itself as having. Also, I have to get the feeling that the page is there for what its audience wants. This means I’m usually deterred by a page that’s clearly just concerned with promoting its own products and/or services.
Hope this helps with your research!
Hi Ron – I am a Facebook user. Three things I look for – entertainment, empowerment, & education. I also like the ability to create a “Secret” group, which I’ve done for my small group training participants. I try for education & empowerment on my Flourishing Home page….www.facebook.com/TheFlourishingHome
I am not much of a Facebook user. I had a lot of positive feedback and got new clients from using my web site as one of the ways to promote and market my business. I did have a business Facebook page, but I didn’t see much traffic from there so I just kept doing marketing thru other means. I did a lot of face-to-face networking and it was the best way of meeting other people and grow my business.