I primarily use word of mouth but I also use inernet (website, facebook, twitter, etc.), buisness cards, radio ads, local magazine ads, events and functions(charitable and profitable), apparel, networking, videos, articles, and bring a friend days. I tried flyers but it seemed costly and yielded little results.
I just moved to the el Paso area and trying to get things started here (was working in Asia for a year) I have created business cards, post cards and flyers to advertise the R.I.P.P.E.D Classes that I plan to start teaching on the 31st of Oct. I have also put the information the gym’s facebook page (the website is being upgraded). THe classes are also on the R.I.P.P.E.D website also along with my fackbook page and the R.I.P.P.E.D. facebook page. As a result of I have recieved phone calls asking for information about my classes and since I have my personal training cerification listed too I have recieved calls about that too. In short the list is: business cards, flyers, posters, webistes and facebook.