Thanks to social media, we really have a number of convenient and inexpensive ways to market ourselves and our businesses. For social media, I use Facebook and Twitter. I also try to update my blog at least once a week.
Another thing I periodically do (probably about every couple months) is make sure my website accurately reflects myself and my business. Sometimes your mission and goals change personally and professionally, so it’s good to make sure your marketing initiatives reflect what’s relevant and up to date.
As helpful as social media and online promotional tools have become, never underestimate the face-to-face, human contact component. Building your business and your own brand/self has a lot to do with cultivating relationships. Online marketing has helped me with re-connecting with contacts, growing existing networks and developing new ones, but I’ve found that people still look for and need the personal contact for a connection to grow.
For existing clients, your retention marketing could include periodic phone calls and customized e-mails to encourage them with their goals. To obtain new clients, attend community events, go to health fairs, and try word-of-mouth referrals: these are marketing tools powered by human capital, which can provide the personal touch you have to offer.