I’m just starting to look at having a marketing strategy for the upcoming year, so I’m glad this question popped up on my feed.
My most successful marketing in personal training has been to ask current clients to bring me their friends. If a current client brings me a new client, they get a free specialty class, semi-private class, or private session, depending on the value of what the new client purchased.
I find my youth programs to be the most productive. For the kids and for our program. Most of the adults I work with come to me from physician referrals for specific needs that the therapy community doesn’t get enough insurance support to maintain. And from adults that have gotten no where with the flash and popular/flavor of the week programs. My programs tend to promote themselves. Word of mouth mostly, once I got things going, advertizing was unnecessary.
Feel free to check out www.Fiturgy.com to help you with promoting your personal training services. This online platform and mobile application will allow you to create a profile with all of your specialties and qualifications, which clients can then access and use to connect with you. Via the platform, you can choose to offer either in person training, online custom training programs, or online pre-built workouts that you can post on your profile and clients can access, either for free or for purchase, at your request. You can take payment and create appointment directly via the website or mobile app to maximize your client management efficiency, and make yourself available to clients around the world to maximize your client base. Feel free to sign up at www.Fiturgy.com to be one of the first to test the beta version of the soon to be launched platform. Hope this helps.