I just moved to the el Paso area and trying to get things started here (was working in Asia for a year) I have created business cards, post cards and flyers to advertise the R.I.P.P.E.D Classes that I plan to start teaching on the 31st of Oct. I have also put the information the gym’s facebook page (the website is being upgraded). THe classes are also on the R.I.P.P.E.D website also along with my fackbook page and the R.I.P.P.E.D. facebook page. As a result of I have recieved phone calls asking for information about my classes and since I have my personal training cerification listed too I have recieved calls about that too. In short the list is: business cards, flyers, posters, webistes and facebook.
I primarily use word of mouth but I also use inernet (website, facebook, twitter, etc.), buisness cards, radio ads, local magazine ads, events and functions(charitable and profitable), apparel, networking, videos, articles, and bring a friend days. I tried flyers but it seemed costly and yielded little results.
Hi Rances. There are many, many ways to market yourself (literally, “the sky is the limit”). Blogs, articles, health fairs, free assessments, flyers, websites, Facebook and other social media, and DEFINITELY word-of-mouth are all excellent ways to market yourself, and are things that I have or are currently using).
When it comes to marketing, I’m a firm believer in “the shot-gun method” of using several different methods. You never know where your clients may come from (for example, I just conducted a sports conditioning clinic and from that had several people ask me about working with their school-aged athletes), and so it’s a good idea to reach out to them in many different ways.
I hope this helps, and good luck!
Thanks to social media, we really have a number of convenient and inexpensive ways to market ourselves and our businesses. For social media, I use Facebook and Twitter. I also try to update my blog at least once a week.
Another thing I periodically do (probably about every couple months) is make sure my website accurately reflects myself and my business. Sometimes your mission and goals change personally and professionally, so it’s good to make sure your marketing initiatives reflect what’s relevant and up to date.
As helpful as social media and online promotional tools have become, never underestimate the face-to-face, human contact component. Building your business and your own brand/self has a lot to do with cultivating relationships. Online marketing has helped me with re-connecting with contacts, growing existing networks and developing new ones, but I’ve found that people still look for and need the personal contact for a connection to grow.
For existing clients, your retention marketing could include periodic phone calls and customized e-mails to encourage them with their goals. To obtain new clients, attend community events, go to health fairs, and try word-of-mouth referrals: these are marketing tools powered by human capital, which can provide the personal touch you have to offer.