If I were to guess Juliet, you mean how to interest a potential client when they are already working out 3-7 days/week, it is their lifestyle, and you think they don’t need you?
If my assumptions are correct, I don’t know either lol. I’m really a horrible business/sales person and if they go through my evaluation and are a general population type, all I have to say is you are doing a great job and keep doing what you are doing. If I were to think of it from a business/sales stand point, during my initial evaluation I would think of a way to show value to them how I could help them improve even more, or show them why they need me also. Works all the time , 50% of the time. But really, give us more context so others can help