A great way to keep New Year’s clients coming back is to make them feel like they are a part of your gyms community from the beginning. There is such a negative connotation that comes along with starting your fitness journey around the New Year so anything that will make a client feel like they are welcome will help to put them at ease and feel comfortable in your facility. You can do this through really simple gestures – remembering their names, reaching out to them to see how they are doing, making sure staff is interacting with them, and even encouraging your existing clients to say hello.
There are also some great articles out there with retention tips. Here are a couple that I have found really useful: