Last year, for my current clients: It was if they Paid for 20 sessions up front at once and they received 2 FREE sessions (so I could increase Cash Flow & also give something away to current clients). New clients I just had a special where if they signed up for 10 or more training sessions they got a FREE Fitbit/Fitness Tracker & 1 Free session.
I appreciate any ideas that you may have. Thank you!
If you currently offer packages of 10 and 20, have you considered a starter package of 3 sessions or so so for a good rate to get them in the door? A small package may entice one to try without a huge commitment (at first).
Or how about a 6 or 8 week program or challenge? You could offer a “New Year, New You” package with a few sessions per week plus additional options. I recently ran a 6 week Fall Fitness and Lifestyle Challenge and was amazed at the dedication and support of those who participated. They were motivated, supported one another, and learned new lifestyle and health behaviors. Plus, they lost weight, body fat, and inches. The program was short enough to keep their attention, but just long enough to see some results. Plus, I loved every minute of it….
One last idea that will not give you immediate cash flow at first (but probably a good deal of attention), is to invite those seeking a lifestyle, weight, or fitness change to submit an essay or application on why they want or need to make changes. Then, you select one participant and give them training and lifestyle modifications—for free. You can track every step of their progress and promote it. You would be giving back, and it would draw attention to your business.
Hope these give you some ideas.
Happy and Healthy New Year,