I don’t get too technical for most of my clients, but the presentation format (what I give the client) will vary depending on that client’s personality and profession. For instance, if my client is detail oriented and works with numbers, a spreadsheet might be a good idea. If my client is more philosophical in nature, sometimes the best way to present the program is in a journal. If my client is new to exercise, a binder with photographs demonstrating proper technique for each exercise can be a great way to present the program.
The initial consultation is the best opportunity to “size a client up” as far as personality and learning style. A great trainer can usually figure out in the course of about 20 minutes or less what type of presentation will be best.
No matter what I do, I ALWAYS get my clients a binder to keep all of our stuff in, and I’ll organize it for them by the first session (contracts, billing agreements, goals, workouts, tips for success, info about me, pep talks for the week, etc). This way they have something to be accountable for. That’s the first step in getting my clients to adhere to the program. Sure all that can get a little costly, but it’s that type of commitment to my clients that let them know they’re getting their money’s worth.
I rarely shy away from Word. The possibilities are pretty much endless if you know how to use it right.